We’re Merchant Center experts on a mission to end guesswork.
When Google Merchant Center rejects a store, merchants usually get a one-line reason and a long wait. MerchantLion turns that into a clear, evidence-backed picture of what on your website could be causing it — and exactly what to fix first.
Why we built MerchantLion
Misrepresentation, “website needs improvement”, price and availability mismatches — the same handful of issues block many good stores. The fixes are often simple, but finding them means comparing policies, product pages, structured data, feeds and checkout line by line.
We built a scanner that does that comparison systematically, links every observation to the official requirement it relates to, and explains it in plain language. Agencies use it to triage clients quickly; merchants use it to fix their own store before requesting a review.
What we are — and what we are not
We are an independent team of e-commerce and Merchant Center specialists. We are not Google, we cannot see your Merchant Center account, and we cannot influence Google’s decisions. What we can do is make sure your website gives reviewers no reason to doubt it.
How we work
Evidence over opinions
Every finding shows what we observed — excerpts, screenshots, exact values and timestamps — so you can verify it yourself.
Official sources only
Rules are linked to Google’s published Merchant Center documentation with the date we last verified them. Best practices are labelled as such.
Honest about limits
We tell you what we could not inspect and when a cause is unverified. We never present a score as Google’s decision.
Safe by design
Our scanner is polite, identifies itself, respects robots.txt, never places orders and never asks for your passwords.
From rejection to resolution
- 1
Scan
We read your public pages the way a reviewer would: policies, product pages, cart and checkout entry.
- 2
Compare
Product data, structured data, visible prices, policies and checkout are cross-checked for contradictions.
- 3
Diagnose
We relate what we found to the issue Google reported and rank fixes by the strength of the evidence.
- 4
Verify
After you fix, the next scan re-tests each item, so you know what is resolved before you request a review.
Talk to us
Questions about a report, agency use or partnerships? We read every message.