WooCommerce and Google Merchant Center: Approval Checklist

WooCommerce gives you full control — which also means more places where settings can contradict each other. Here is what to check.

Policy pages and menus

Create refund, shipping, privacy and terms pages (Pages › Add New), then link them in the footer: Appearance › Menus or Appearance › Editor for block themes. Set the privacy page in Settings › Privacy and terms in WooCommerce › Settings › Advanced.

Prices, currency and tax

In WooCommerce › Settings › General check currency, and in the Tax tab check whether prices are entered and displayed including or excluding tax. Make sure your feed plugin uses the same rule for your target country.

Structured data

WooCommerce, your theme and SEO plugins can each output Product markup. View a product’s page source and make sure there is one consistent Product block with the right price and currency.

Security and checkout

Your whole site — especially cart and checkout — should use HTTPS without mixed-content warnings. Test a full add-to-cart and checkout entry on mobile.

Frequently asked questions

Which feed plugin should I use?

Any reputable feed plugin works if it is configured correctly. What matters is that the prices, availability and links it submits match your pages.

Official sources

MerchantLion is independent and not affiliated with Google. Google’s documentation is the authoritative source; policies change, so check it before making decisions.

Related guides

Platform guides