How to Request a Merchant Center Review (and Write a Plan of Action)

Before you click “Request review”

1. Fix every issue you can find — not just the first one.
2. Make sure the changes are live and visible to a new visitor (clear caches, check on mobile).
3. Make sure Merchant Center settings match your website.
4. Re-scan your site to confirm the issues are gone.

What to write

Keep it short and factual: what you changed and where. For example: “We added our legal business name and support email to every page footer, rewrote our return policy to include a 30-day return window and refund timing, and removed an unverified ‘official retailer’ badge.” Never claim changes you have not made.

After you submit

Reviews can take several days. If the review is unsuccessful, don’t immediately resubmit the same site — look for remaining issues first, because repeated unsuccessful requests can lead to a waiting period.

Plan of Action drafts

MerchantLion’s Deep diagnosis drafts a Plan of Action from your actual findings, with placeholders for facts only you can confirm. You review it, make the fixes, and only then send it.

Frequently asked questions

Official sources

• Misrepresentation - Shopping ads and free listings policy
• Merchant Center announcements change log

MerchantLion is independent and not affiliated with Google. Google’s documentation is the authoritative source; policies change, so check it before making decisions.

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