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Wix and Google Merchant Center: Approval Checklist

Updated October 17, 2026 · 6 min read · By the MerchantLion team

On this page
  1. Business info and contact
  2. Policy pages
  3. Products and prices
  4. Template leftovers
  5. FAQ
More guides
  • Shopify and Google Merchant Center: Approval Checklist
  • Contact Information and Business Identity for Merchant Center
  • Google Merchant Center Approval Checklist (2026)
  • All guides

Wix stores are quick to build, which also means template content can slip through. Check these points before connecting your store to Google or requesting a review.

Business info and contact

In your Wix dashboard, open Settings › Business info and fill in your business name, email and address. Make sure the same details appear in your site footer and Contact page (edit them in the Editor).

Policy pages

Create pages for returns/refunds, shipping, privacy and terms (Editor › Pages › Add page) and link them in the footer of every page. Replace any template text — search for words like “Lorem”, “Your Company” or “Business Name”.

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Run a scan to see which of these issues affect your website — with the exact page, evidence and a fix for your platform.

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Products and prices

Check that product prices, currency and stock in Store Products match what your Google feed submits. Remove sold-out products from the feed or mark them out of stock.

Template leftovers

Delete demo products, demo testimonials and placeholder images from the template.

Frequently asked questions

How do I connect Wix to Google?

Wix offers a Google integration from the Marketing area of your dashboard. Whatever connection you use, approval depends on the content checks above.

Official sources

  • Misrepresentation - Shopping ads and free listings policy
  • Set up your return policies for Shopping ads and free listings
  • Landing page requirements - Google Merchant Center Help

MerchantLion is independent and not affiliated with Google. Google’s documentation is the authoritative source; policies change, so check it before making decisions.

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Shopify and Google Merchant Center: Approval Checklist

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Contact Information and Business Identity for Merchant Center

How to show who you are and how to reach you so shoppers and Google reviewers trust your store: business name, email, phone, address and consistency checks.

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Google Merchant Center Approval Checklist (2026)

A complete, practical checklist to prepare your online store for Google Merchant Center review: identity, contact, policies, prices, checkout, product data and technical checks.

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